Creative Direction

With a history of crafting IRIS aftermovies, our team possesses a profound understanding of the brand's essence. When first approached by the client for the first IRIS aftermovie, they expressed the desire for a storytelling introduction to immerse the audience in the aftermovie's narrative. This idea excited our team, offering a way to guide viewers into the festival's world through an opening scene. In our first ever IRIS aftermovie, we introduced a character known as the "IRIS girl." This mystical figure serves as a conduit, magically bringing our audience into the world of the festival through the aftermovie – an escape from reality.

Within this edition's aftermovie, our IRIS girl embodies a wandering solo traveler, seeking a place of belonging. Her journey intertwines with a mysterious flute player, leading her through an evolving cast of characters akin to a portal into another world. This narrative draws inspiration from "Alice in Wonderland," mirroring the white rabbit's trail as she follows the flute's enchanting melody. The pedestrian bridge, resembling Alice's transformative tunnel, serves as the threshold to IRIS, where her quest for connection finds its destination. This concept weaves a captivating tale of discovery and resonance.