Case Study
Chubb Life
Tiffany Chan
Client:
Brief
Produce a commercial to launch Chubb’s latest marketing campaign for the "My Legacy III" insurance plan, featuring Chubb ambassador and Olympian Golfer, Tiffany Chan. This commercial will be played across social media, OOHs and LED displays across buildings in Hong Kong.
Creative Direction
We wanted to create a video that showcases the rigorous yet rewarding life of a professional golfer, emphasising the themes of hard work, persistence, and the sacrifices made to achieve success. The video will also illustrate how Chubb supports individuals in their unique life journeys. Her lifestyle as a pro-golfer involves significant sacrifices, including constant travel and time away from home and family. The frequent travels and the solitary nature of her journey make it a lonely path.
In the video, we decided to focus on the following 5 elements:
1. Hard Work and Persistence: Highlighting Tiffany’s relentless effort in training.
2. Sacrifices and Challenges: Showcasing constant travel & time away from loved ones.
3. Support System: Demonstrating the support Tiffany receives
4. Personal Insight: Tiffany’s personal reflections
5. Reward: See the result and pay off from her commitment
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Challenges
Our shoot took place in Discovery Bay, as we were filming at the DB Golf Club—a location within a restricted zone where transportation access requires special permits. Aware of the logistical limitations, we planned ahead by securing overnight accommodation in Discovery Bay. This allowed us to transport half of our equipment to the island the day before the shoot, ensuring a smoother setup on the day. For rented gear, we arranged for permitted vans to enter. Having local accommodation also provided a secure place to store our equipment, eliminating the need for multiple transfers in and out of the area. With these preparations in place, the shoot ran smoothly and efficiently.
Final Result
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