Become
beyond this world.
Case Study
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By:
Brief
Craft a scene for the SCENE 852 Stories launch that seamlessly aligns with the essence of the "BECOME" series. This scene should underscore how films and stories possess the power to transcend reality, enabling individuals to immerse themselves and transform into something entirely new - the essence of “Becoming” something else.
Creative Direction
The SCENE 852 Stories campaign revolves around a storywriter whose imagination propels him into unimaginable realms. In this narrative, we aimed to depict how his typewritten words shape unfolding stories before his eyes, his imagination weaving the pieces together. As he navigates the urban labyrinth, seeking tales, he encounters a solitary boy guided by a maze—an allegory reflecting his own sense of being lost amid the narratives within the urban expanse. Through this, we invite viewers to contemplate how stories offer the gateway to transcending our world and "Becoming" something greater… sparking curiousity.
Challenges
As this series was self-funded, our crew was relatively small, and we had a strict 4-hour filming window for this scene. Consequently, we meticulously curated our shots to include only the essentials, ensuring they could all be accomplished within the allocated time. Through collaborative efforts between the cast and crew, we successfully captured all the necessary shots for this scene.
Final Result
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